Sons of Gotham brand image. A collection of multi-colored t-shirts hanging up.
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Sons of Gotham

E-commerce Site Case Study

Industry
Clothing & Apparel
Service
Custom App

Challenge

Broken browsing experience

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer semper ipsum ut sagittis lobortis. Quisque in dolor neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus sed nulla elit.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Maecenas ipsum diam, ornare eget fermentum at, porta facilisis nunc. Integer ut purus in eros eleifend pellentesque eget non dui. Phasellus ac ipsum tristique, suscipit odio bibendum, facilisis dui. Vestibulum lectus quam, tempus sit amet enim nec, ultrices sagittis libero. Duis vitae egestas 

  • Lorem

  • Ipsum

  • Dolor

Solution

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer semper ipsum ut sagittis lobortis. Quisque in dolor neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus sed nulla elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

  • Mobile view of the Sons of Gotham site homepage.
    Mobile view of the Sons of Gotham site homepage.

    Redesign Navigation

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer semper ipsum ut sagittis lobortis. Quisque in dolor neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

    View of the related product section on the Sons of Gotham site.
    View of the related product section on the Sons of Gotham site.

    Product Page Combination

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer semper ipsum ut sagittis lobortis. Quisque in dolor neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

  • View of the collection navigation on the Sons of Gotham site.
    View of the collection navigation on the Sons of Gotham site.

    Improved Site Search

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.