Logo

Development

Plug Digital was tasked with developing the Uber Scuuter brand and building their B2C e-commerce site to sell their new electric foldable scooters.

When Uber Scuuter approached us, they did not already have an established brand and customer base. Plug Inc. started with a brand audit to assist in establishing Uber Scuuter’s brand strategy and growth opportunities. Once the guidelines were established, our creative service team developed the Uber Scuuter logo and corporate style guides.